EMPLOYERS
Marketing, Product and Technology Lead
2020 – Now
- Leading the development process of a brand new AI based eyetracking solution, expoze.io, including issue definition per sprint after launch based on client input.
- Leading the definition phase of expoze.io, including product and mvp design, pricing structure and model, core roadmap and various go to market assets (including website, bots, crm and cms).
- Developing and executing various strategies in the Marketing, Service, Sales and product domains related to expoze.io.
- Leading a team of marketing professionals to support execution of aforementioned strategies, including social media, mail and SEA campaigning.
- Design, sourcing and implementation of various digital solutions in the Marketing, Service and Sales domains including marketing automation, crm and cms solutions, improving the way we work and do business related to expoze.io.
Marketing Lead
2019 – Now
- Developing and executing various strategies in the Marketing, Service and Sales domains related to Alpha.One.
- Design, sourcing and implementation of various digital solutions in the Marketing, Service and Sales domains including marketing automation, crm and cms solutions related to Alpha.One, improving the way we work and do business.
- Designing the core Security, IT and Cloud infrastructure resulting in a more cohorent and streamlined IT landscape by using best in class solutions.
- Restructuring of existing products and services related to Alpha.One in order to secure a more scaleable product landscape.
- Developing and launching various new products within the Neuromarketing and AI landscape, to ensure we continuously deliver products that fit the (potential) market needs, including a VR eyetracking proposition and expoze.io.
Founder & Owner
2018 – Now
- Managed various digital solutions, including mass mail solutions, Salesforce Marketing Cloud Suites, Web analytics and Samsung MagicInfo (Digital Signage).
- Developed and launched a Digital Maturity Scan to uncover potential gaps and synergize markets to deliver an overall better group wide digital maturity resulting in the optimisation of the use of digital solution and the level of digital knowledge across the group.
- Researched the potential pros and cons of launching a group wide Ecommerce platform and required services for a major retailer.
- Designed the core IT and Cloud infrastructure for multiple companies going through their digital transformation, resulting in a more cohorent and streamlined IT landscape by using best in class solutions.
Global Digital Project Manager & Digital Consultant
2017 – 2018
- Design and rollout of functional design for Marketing Cloud (Social Studio) across other functions and departments resulting in adoption in over 40 departments across 6 VEON brands/markets optimizing the marketing funnel for the VEON platform.
- Designed, implemented and delivered a mass mail solution for internal and external purposes based on the Poppulo platform resulting in massively optimized, measurable and streamlined internal communications across multiple departments and markets.
- Designed, implemented and delivered core Salesforce Marketing Cloud architecture for Corporate Communications and Marketing across the VEON Corporate brand resulting in highly streamlined corporate communications functions.
- Implemented and delivered Digital Signage across multiple offices and floors resulting in an optimal solution for corporate communications.
(Digital) Communications Analyst
2015 – 2017
- Designed, implemented and delivered core Salesforce Marketing Cloud architecture for Corporate Communications and Marketing across the VEON Corporate brand resulting in highly streamlined corporate communications functions.
- Designed, implemented and delivered core reporting frameworks for Communications and Digital teams across the globe based on Salesforce implementation data resulting in optimal use of newly available data streams.
- Designed, implemented and delivered the VEON microsites (including front and backend as well as analytics and new functionality) resulting in product pages per country with an identical front and back end design.
Social Insights Analyst
2013 – 2015
- Designed, implemented and delivered core Salesforce Servicecloud and Marketing Cloud architecture for Webcare and MarCom in cooperation with Accenture external team resulting in the solution still used at KPN and their brands today, by over 200 agents.
- Designed, implemented and delivered core reporting frameworks for Digital teams based on Salesforce implementation data resulting in optimal use of newly available data streams.
- Design and rollout of functional design for Marketing Cloud (Radian6) across other functions and departments resulting in adoption in over 20 departments across 3 KPN brands.
Senior Webcare Specialist
2012 – 2013
- Design and implementation of customer analysis based on webcare service requests, including key reporting formats.
- Support on the development of the initial webcare 2.0 service organisation design, based on Salesforce.
- Management of various complicated customer care cases, in which using the KPN organisation cross function was crucial.
Salesman
2008 – 2012
- Initial focus on sales initiatives.
- Focus shift to customer centric and customer first mentality, a shift that was pushed through to all store employees.
- Management of key metric measurement, including various KPI’s on store level.
- Designated assistent manager.